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Sales and Marketing Medical Devices

Datum & Uhrzeit

Dauer4 Stunden


Stadtonline, Deutschland


NameFrau Dorothea Zölflbiosaxony Management GmbH


  • Overview of Workshop and Health Tech Industry

Understanding Growth Hacking:

  • Definition, Importance, and Differences with Traditional Marketing

Building a Brand Narrative:

  • Leveraging Your Unique Story for Early Traction
  • Crafting a Unique Value Proposition for Health Tech Products
  • Understanding Patient Behavior and Decision Making in Health Care
  • Stakeholder Mapping and Analysis in Health Tech
  • Segmenting, Targeting, and Positioning in the Health Tech Market
  • Leveraging Digital Marketing and Social Media for Health Tech Marketing
  • Developing a Content Marketing Strategy for Social Media Platforms
  • Search Engine Optimization (SEO) for Health Tech Companies

Growth Hacking Techniques:

  • Virality, Referral Systems, Network Effects, and Case Studies
  • Understanding the North Star Metric (NSM) and the AARRR Model
  • Implementing Agile Project Management and Marketing in Health Tech
  • Navigating Marketing and Advertising Regulations in Health Tech
  • Ethical Considerations in Growth Hacking and Marketing

Interactive Session:

  • Creating a Growth Hacking and Marketing Plan for a Health Tech Product
  • Conclusion, Q&A, and Workshop Recap

Speaker: Ozan Möller | YUBIYAI GmbH

Costs: 500 EUR plus VAT.

Registration: events@biosaxony.com